Visual Metaphor

A common metaphor seen in everyday design is a light bulb representing an idea. This picture takes the common metaphor a step farther. In this design the man has a light blub as his head with the wire on the inside spelling out "idea." Obviously the suit shows us that the man in the picture is a business man. This is a visual metaphor of a business man having an idea. Most likely for either himself or his company. This design is a more creative version of the common metaphor of a person with a light bulb over their head when they have an idea. The business man dressed in his business attire had an idea, and the metaphor we see is his head becoming a light bulb showing that he had an idea.