Design. Culture. Language

Design:

Design means a work of art (Painting, Picture, Sculpture, etc...) which gives the subject a certain understanding. When driving past Quick N' Loans Arena on the gateway District in the Small Midwest City of Cleveland Ohio. You will notice the large Nike billboard which pictures Lebron James doing his signature Chalk Toss with the saying "We Are All Witnesses." This was put up for marketing purposes by Nike, but to Cleveland it means much more. Even though this seems like a simple Design, there was actually much thought put into this design. The design was made to show who Lebron is. The picture is of Lebron's chalk toss. The chalk toss is Lebron's well known pregame ritual. Just by seeing the stance of the person in this picture, any basketball fan would be able to tell that it is Lebron pictures. A person can understand this design right when they see it and it helps give Cleveland more of an asthetic appeal.

Culture:

Culture is an integrated pattern of human behavior that depends upon the capacity for symbolic thought and social learning. Lebron has changed the city of Cleveland since he arrived in 2003. Cleveland has always been a major sports city, but the Cavaliers were always third to the Cleveland Browns (football team) and the Cleveland Indians (Baseball team.) But now Cleveland's entire culture is based off of Lebron James and the Cleveland Cavaliers. You can't walk around anywhere in the city of Cleveland without seeing someone wearing either a Lebron James jersey or a Cavaliers shirt. The Cavaliers are Cleveland's economy, without them, Cleveland's economy would be even worse than it is already. During basketball season, all anybody in Cleveland cares about is the Cavaliers. Everybody tunes in for every game and the next day all people are talking about is the Cavaliers. People's behaviors on certain nights all depend on the Cavalier's games. If they win, then everybody is happy and goes and celebrates. But if they lose, then everybody is sad and down throughout the night. Cleveland's cuture is based off of the Cavaliers and Lebron James.

Language:

Language is a system for encoding information. The only information on this billboard is "We Are All Witnesses." These simple words describe Lebron James and the Cleveland Cavaliers. Lebron is one of the greatest basektball players in the world. Everytime he steps onto the court he does something incredable. "Witness" is the main word in this statement. A witness is someone who has had first hand knowledge in an experiance. The fans in the stadium and watching the game on tv see how great he is on the court. The language on this billboard describes what everybody sees when watching Lebron play. They witness greatness.