Font

Font is a great design which can help grab attention or describe something. When somebody chooses the font for something, its so that object can grab the readers attention. A font is a typeface which has many different genres. Some fonts are simple, some are complex, some fancy, some casual. The movie Helvetica is a great example of how much font matters in advertising. The helvetica font is simple but also very "edgy" so people can read it and are still attracted to it. For advertising purposes, the company wants the font to stand out but they want it to be legable also. helvetica met all of these rquirements and has now become a very popular font. Font is very important because its the most important thing that catchs the viewers eye.